RIVERSIDE, Calif. – In just four months, La Sierra University’s marketing TikTok account has surpassed those of other Seventh-day Adventist schools in numbers of followers and video views. It is part of a broader, focused effort to attract potential students with relevant and creative content that forges connections with the university.

RIVERSIDE, Calif. – It was July 12, the last day of the 62nd General Conference Session in St. Louis, MO and the scene around the La Sierra University exhibit booth at the America’s Center Convention Complex was chaotically invigorating. There was a line stretching down the walkway in front of other institutions’ exhibits, culminating in a crowd…

RIVERSIDE, Calif. – Sixteen-year-old Rozharia Riley perused the La Sierra University exhibit booth at a St. Louis convention center on July 12 and read a university brochure. Then she made up her mind––she would attend the Southern California school when it came time for college.